Why Maybelline Superstay Matte Ink Liquid Lipstick
I remember when liquid lipsticks first launched a couple of years ago, everyone raved about it so much. Even Kylie Jenner laid the foundation of Kylie Cosmetics by launching her extensive shades of lip kits that included her famous liquid lipstick and lip liners. So why they became popular in the first place?
Well, firstly, it’s because of their longevity and second their saturation. They give maximum pigment and last for a couple of hours without touch-ups easily.
Maybelline Superstay Matte Ink Liquid Lipstick is one of those formulas but at an affordable price point. Its price is still higher than the traditional bullet lipstick, but as liquid lipsticks are in trend, it was high time drugstore brands came up with their version in their product library. I didn’t want to buy all the shades just for the sake of the review because your girl is not rich yet and some of the shades were not my type nor would have suited my skin tone, so I got something that I know I would wear. I took the safe route and chose the classic red color in the shade 220 Ambitious.
What is the cost and shelf life?
The price of a single unit was Rs 650 while I purchased (Updated price displayed below). The shelf life is three years.
What are Company Claims?
WHAT IT IS
SuperStay Matte Ink™ Liquid Lipstick gives you a flawless matte finish in a range of super-saturated shades.
Ink your lips in up to 16 HR saturated liquid matte. SuperStay Matte Ink™ features a unique arrow applicator for precise application and is available in a range of super-saturated shades.
HOW TO USE/APPLY
Step 1. Apply liquid lipstick in the center of your upper lip and follow the contours of your mouth.
Step 2. Glide the liquid lipstick across the entire bottom lip.
How is the Packaging?
I find the packaging of Maybelline Superstay Matte Ink Liquid Lipstick to be quite cute. The tubes are solid plastic but not see-through ones. It’s quite a bummer cause the opaque packaging will not let you see when the product is getting over or whether it’s drying out. The plastic case is color-coordinated. The body of the packaging represents the shade of the lipstick, and the screw cap is white, which looks very lovely, I must say. The wand is a teardrop shape with a hole in the middle. The hole ensures that the wand holds sufficient product that would help in one swipe application. You wouldn’t need to double-dip to cover your entire lips mostly. At least I didn’t have to as I have smaller lips. The packaging is lightweight and sturdy. There is no chance of spillage or breakage unless deliberate, so it’s very travel friendly.
What are the Texture and Fragrance?
I didn’t find any fragrance in it that would be disturbing. But we have to talk about the “unique” texture. When it claimed to be matte ink, I anticipated it to be of a slightly watery texture just like those Korean lip tints that would saturate the lips with color without adding too much texture. It is not like the traditional liquid lipstick formulas, either, which sometimes seems like paint, to be honest. It’s instead a slightly creamy and satin formula but doesn’t have a very smooth consistency. It’s kind of like glue. Even when you take the wand out of the packaging, you will see that the product forms strings when separated. I did not expect this, but it has the texture and feel of your typical art glue.
What is the Shade range?
I appreciate the fact that it has almost 35 super-saturated shades in its collection. There is a color for every skin tone and mood. There are some regular everyday shades, and there are also some wonky and fun shades in their like grey, blue, and green lipsticks. So you can play around with these no matter what your liking and personality call for.
How is the Application?
The color payoff is the bomb I must give it that at least. The shade I chose 220 Ambitious is a bright red with a slightly orange tint to it. This shade instantly brightens up the face, and its warm tones will suit a majority of skin color. However, I must point out that it takes time to dry down. It doesn’t dry down to a completely matte finish on application and still has some balmy feel to it after application. Which is a good thing as it doesn’t settle into your fine lines and doesn’t make you feel overly dry in your lips. But I must warn you its glue-like consistency makes it feel stringy even on your lips. Do not purse your lips when you are applying it. It will sort of stick your lips uncomfortably and even form strings of products if pursed too often. Just use the wand for application. The sticky feeling will remain for some time till it dries down completely.
What is its Longevity?
It doesn’t remain for 16 hours as per claims; that’s for sure. The lipstick is not entirely matte; hence it transfers a bit. I have worn this for 10 hours straight and tested it for a couple of days, so I know it wears off eventually after the first 6-7 hours. The formula is sticky, and hence it flakes off of the lips in patches. It leaves a “butthole” scenario on your lips after you have eaten 2- 3 meals or something heavy and oily. It doesn’t come off ultimately, but you can see some bits are coming off after a few hours. This shade, in particular, leaves a soft stain behind which I don’t mind. It’s typical for darker shades of lip products to leave tints behind anyways. I must also point out that after a few hours, your lips will feel dry and dehydrated. But you must know that all liquid lipsticks will do that to your lips anyways, and this is no different. If you want to reapply or refresh your lip color, you must remove the first layer altogether and then reapply. Otherwise, your lips will look cakey, and the pigment will just flake off after it dries down.
Pros of Maybelline Superstay Matte Ink Liquid Lipstick
- The packaging is cute and sturdy
- Travel Friendly
- Extensive and varies shade range
- Semi- Affordable
Cons of Maybelline Superstay Matte Ink Liquid Lipstick
- Stringy glue-like formula
- Not true to its claims for 16hrs longevity
- Crumbles after a few hours in patches
- Leaves the lips dry and parched
- Sticky feeling on the lips
I have mixed feelings about the Maybelline Superstay Matte Ink Liquid Lipstick. It’s nice but not something I would invest in again. The color range is excellent, but some shades are ubiquitous that you can find in other brands at a lower price and better quality. I would suggest exfoliating and moisturizing your lips correctly before application as the formula is very drying. Personally, the stringy feeling is what put me off. However, if you are a fan of liquid lipsticks, then you can give it a try.
Credits: Mrs. Supriya Sovesh Tripathy
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